MCM PLAN
TLC is a highly unique firm as Ad Firms and Marketing Firms are generalists and many lack Technical Marketing (having the ability to code or knowledge of computer programming integrated with marketing and media production). Regardless if a client has (1) concept of an idea (2) a body of work or foundation (3) an assembly and history of a business, product, or service, Toro Leon Consulting shall take the vision and or direction of a client’s current status and optimize to add value to a specific goal and destination the client opts to contract to fulfill.
While a Consulting Strategy is the ‘play book’ for a client’s goal(s), a MCM Plan is the blood life of the Strategic Plan. A MCM Plan translates to a conglomerate: Media, Communications and Marketing Plan
Media – TLC shall either work with current media of clients and or produce media for clients.
Communications – TLC shall embed strategic communications for clients based on a client’s goal(s).
Marketing – Using advanced Technical Media and Marketing, TLC shall formulate a comprehensive plan based on a destination within a set timeline.
The MCM Plan is also able to track metrics and performance of its plan for clients to review as to formulate, analyze and leverage the plan’s effectiveness in adding value to a client’s goal(s).
Common Client Goal(s) Include:
A. Press Releases – TLC uses Public Relations & Strategic Communications to add value to client goals.
B. Media Production – TLC offers full service Media Production in creative design while always reinforcing strategic communications. Services include:
1. Corporate ID – Log Design
2. Website Design
3. Print Ad Copy Design
4. Video Production
5. Digital Banner Ad Copy Design
6. Print Postcard Design
7. Digital Email Blast Copy Design
8. Print & Digital Collateral Design
9. Print & Digital Features Editorial or
Advertorial or Press Kit Design
10. Podcast Set Up – Scriptwriting – Pre * Post
Production
11. Podcast Sponsorship Placement & Radio
Copy Design
12. Digital Webinar Design
13. Social Media Copy Design: Twitter,
Facebook, YouTube, Instagram, TikTok
14. Interview Scripting
15. NFT Design & Minting
MARKETING PLAN
Media produced for any client (regardless if TLC has produced the media or has not produced the media), should always strive to communicate a message, enhance a client’s brand, product, service and ultimately add value towards image.
Press releases are the fundamentals of Strategic Communications. Technical media and marketing in concert and combination with the market plan structures “Success by Design”.
TLC’s Media Communications Marketing Plan always adds value to reach the final destination of success of client goal(s) by design.
